LM Lead Generation Dashboard
Trends
Toggle any metric to view it alone or overlaid. Submissions & Revenue are green. Typeform Views is a daily line that builds forward from the first sync (Typeform's API has no per-day view history) — see the all-time total in the tiles above.
Partials vs Completions
Daily starts that finished vs. abandoned.
Lead Quality Over Time
Avg score (0–10) of completed leads per day.
Exact points
Lead Source
High-level channels. Click a bar to drill into the exact ads / posts, with % and links.
Leads per Day by Source
Where each day's leads came from (stacked).
Applicant Revenue
Self-reported monthly revenue of completed leads. Click a bar to see who they are and when they came in.
Submissions by Format
GS / BR / Carousel / Story / Bio / Ads. Click to see the leads.
Revenue by Format Stripe
Closed revenue attributed to each content format.
Revenue vs Submissions Stripe
Closed revenue (green) against submission volume.
Revenue by Post / Ad / Source Stripe
Which exact posts or ads generated revenue in this period. Click to open.
Lead Quality by Source
Average lead-quality score per channel (0–10). Click a bar to drill into the specific posts/ads/DMs and the leads.
Clients · Churn & Retention ClickUp + Stripe
ClickUp Client Records joined to Stripe (LTV, recurring included) and Typeform lead source. Churn timing uses Offboarding Date, else last payment.
Churn by Lead Source
Where churned & at-risk clients originally came from. Click a bar to see who.
Churn Rate by Lead Quality
Share of clients that churned, by their original lead-quality band.
Lifetime Value by Lead Source
Total client LTV per acquisition channel (recurring included). Click a bar to see the clients, highest LTV first.
Today's Calls Calendly
Who is on the schedule today, with their lead quality. Click any tile or a name to open the full roster.
Calls In Selected Period Calendly
Calls scheduled inside the dashboard's current date range, sorted by date. Click a tile to open the roster with lead quality.
Calendly Bookings Calendly
When people book their call vs when they applied, and same-day vs future bookings. Click a bar to see the leads.
How far out they book the call (click a bar for the leads)
New-sale revenue by booking timing (same-day vs future)
Ad Spend & ROAS Meta
Daily Meta ad spend (orange) against submissions. ROAS = new-sale revenue attributed to ads ÷ ad spend.
Top Ads by Spend
Which ads spent the most. Click a bar to open the ad and see its leads.
ROAS by Ad
Return on ad spend per ad that produced revenue (revenue ÷ spend). Click to see the buyers.
ROAS Over Time
New-sale revenue from ad leads ÷ ad spend, per period. Click a bar for the buyers.